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Audience insights and conversation modes

See what your people need, follow up where it matters, and respect the conversations they keep private.

Normal and private mode

On twins whose Original is on a paid plan, each audience member chooses a mode for a conversation:

  • Normal mode: you can read the conversation from your dashboard and follow up personally.
  • Private mode: not even you can read the messages, and the conversation is left out of your audience insights.

Your audience chooses; you cannot change the mode of their conversation.

Audience insights (paid plans)

Audience insights show what your audience is talking with your twin about: recurring questions, themes, and where people get stuck. They draw on normal-mode conversations only.

  1. Open audience insights in your dashboard.
  2. Scan the themes. For a congregation that might be grief, marriage, doubt; for a course, the week-four material everyone struggles with.
  3. Open a normal-mode conversation when you want the detail.
  4. Follow up yourself where it matters. That personal reply is the whole point of the twin.
  5. Feed what you learn back into the twin: upload material on the topics that keep coming up.

Gatekeeper twins

For a Gatekeeper, the dashboard shows a ranked shortlist of the conversations it has had, with a summary of each, so you can decide who to follow up with.

Be clear with your audience. Your twin page tells people that normal-mode conversations are visible to you. If you mention your twin in a talk or newsletter, it helps to say the same.

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